Work

Case studies in product, brand & experience.

A mix of deep product work and the visual craft around it. Each study covers the problem, my role, the process, and what shipped.

Internal AI Tools

314e Corp

2026

The Tools Nobody Had to Use

I kept watching my teammates do the same slow, soul-crushing tasks by hand, so I built four small tools that did them in minutes. People started using them because they wanted to, not because anyone told them to.

Product DesignAI0 to 1

Auto-Motion Pipeline

314e Corp

2026

Videos That Edit Themselves

Product explainer videos were a manual grind: record voice, hand-time captions, nudge every frame to match. I built a pipeline that takes a script and Figma frames and renders a finished, word-synced motion video on its own.

Motion DesignAI0 to 1

Generative Video Workflow

314e Corp

2026

AI Video That Doesn't Look Like AI

I wanted cinematic, fully-generated video without the usual AI mess, so I chained image, video, and voice models into one process: transcript in, a finished, voice-synced film out in three days.

AIVideoMotion Design

ZSegment

June 2023 to June 2026

The Screen That Made New Hires Cry

A three-year arc fixing a powerful but bewildering healthcare tool. I turned a screen that made new hires want to cry into one they could actually navigate on day one.

Product DesignDesign SystemsHealthcare

Jeeves

314e Corp

2023 to 2026 (ongoing)

Help Without the Help Desk

Helping nurses and doctors learn their medical software without ever leaving it. I audited a confusing product and built a 15+ video help system so people could get unstuck without phoning a help desk.

Product DesignContent DesignHealthcare

Veritable

314e Corp

2025 to 2026

Before the Surprise Bill Arrives

A product that checks your insurance will actually pay before you get hit with a surprise bill. I designed and largely built the whole web experience, treated pricing like a real product, then re-platformed the entire site.

Web DesignFrontendProduct Design

Jeeves Brand System

314e Corp

2023 to 2026 (ongoing)

When One Product Becomes Three Brands

Jeeves was quietly turning into three different brands depending on where you looked. I built one rulebook so the product, the website, the videos, and the slides finally felt like the same thing.

Design SystemsBrandProduct Design

Ragam Theatre App

Ragam Theatre

2021 to 2022

Great Screen, No Way to Find It

Ragam Theatre had real 4K and 3D screens in Kerala and no digital presence at all. As a 6-person college team I led UI design and prototyping on a booking app that gave it a proper digital front door: browse, trailer, format, seat, done.

Product DesignUXMobile

HIMSS 2026

314e Corp

Nov 2025 to Mar 2026

When the Design Won't Fit Through the Door

A trade-show booth is experience design where the design can literally not fit through the door. I designed the booth in 3D, wrote the build spec, and made a campaign that grabbed people from across a very loud hall.

BrandEnvironmental3D

Mockups & Coldplay Prints

2024, self-directed

When the Brief Is Just Curiosity

No client, no brief, just two things I wanted to get better at: making a mockup look convincingly real, and designing type I actually like. It turned into a set of packaging renders and a small Coldplay-inspired tee collection.

BrandPackagingVisual Design

Photography

Personal & commercial

Ongoing practice

Seeing the Moment Before It Happens

Chasing good light and the right half-second. Personal and commercial work that comes down to one skill: seeing the moment before it happens, then framing it so someone else feels what I felt.

PhotographyArt Direction

Product Shoots

Commercial work, ongoing

The Frame That Sells

Commercial product video across supplements, jewelry, handbags, home goods, fashion, and skincare, for brands including VedaCulture, Via Tokyo Organic, and haute sauce. Every image here is a frame pulled from a finished video, not a separate photo shoot.

VideoPhotographyArt Direction